Design without the mystery: prices, briefs and process

Landing, multi-page site or e-commerce: what sits behind each price and where budgets leak.

From 25,000 ₽ to a full identity: why the same mark can cost ten times more.

Logo, palette, typography and carriers — and which of them you can postpone.

One label versus a product line, and how print technology changes the quote.

Investor decks, sales decks and conference talks — price per slide explained.

When a refresh is enough and when rebuilding from scratch is genuinely cheaper.

Chapter by chapter, with the sections small businesses actually use.

Structure, copy, design, build, SEO basics — and what is usually excluded.

A short template that saves two rounds of revisions.

Texts, photos and proof — collected before design starts, not after.

Contrast, accessibility and print reality instead of “we just like blue”.

Sizes, safe zones and the claims that get cards rejected.

Questions to ask before paying, and answers that should worry you.

An honest comparison of price, speed, risk and what happens after delivery.

How traffic, catalogue size and SEO plans decide it for you.

Nine recurring problems, each with the cheapest possible fix.

Which trends help conversion and which only look good in portfolios.

The difference in plain language, and why a pretty screen can still fail.