Logo system, colours, typography, graphics and collateral — from 90,000 ₽
An identity is what makes a package, a storefront, an Instagram post and an invoice look like the same company. We build the system and, just as importantly, the templates your team can use without calling a designer for every social post.
We agree the exact list of collateral before starting, so you pay only for what your business really uses.
Not included: naming, trademark registration, photo shoots and a full 40–80 page brandbook. Naming and brandbook are available as separate services.
Same prices as our Russian price list, quoted in roubles. Invoicing available for international clients.
Already have a logo you like? The identity usually costs about 10% less — check it in the estimate tool.
Six stages with a sign-off after each, so the system grows out of decisions you have already approved.
Your business, customers, competitors and the places the identity has to work: shelf, street, screen, documents.
2–3 daysMoodboards with two visual directions and a one-sentence positioning. You pick the road before we build it.
3–5 daysLogo versions, palette, typography and the graphic language, shown immediately on real applications.
1–2 weeksThe items from your list: cards, documents, social templates, packaging concept, signage, merch.
1 weekA guideline with clear space, minimum sizes, do and do-not examples, colour codes and font licences.
3–5 daysNamed folders, editable templates and a walkthrough call with your team so the system is actually used.
1–2 daysServices, products and local brands — different tones, same discipline.
Six signals that the brand needs a system.
Without templates each person designs their own way, and the brand stops being recognisable within a month.
New employees and contractors need rules, not taste. A guideline saves hours of explaining and re-doing.
Packaging and product cards compete visually. A system gives you a consistent look across every listing.
Premium pricing needs premium presentation. Inconsistent visuals quietly push customers to negotiate down.
Sub-brands need a shared skeleton with room for variation, otherwise the range looks like unrelated companies.
Correct colour codes, licensed fonts and print-ready files stop the endless back and forth with suppliers.
The things clients ask most often.
A basic kit starts at 45,000 ₽, a full identity at 90,000 ₽ and typically lands between 90,000 and 140,000 ₽. A turnkey brand with a full brandbook starts at 220,000 ₽. The quote depends on the number of collateral items and the depth of the graphic system.
A logo is one mark. An identity is the system around it: colours, typography, graphics and everyday collateral. A brandbook is the document that records all of it with rules, examples and files, so other designers and printers can follow the system without you.
3–4 weeks for a full identity: one week for research and direction, one to two weeks to build the system, then collateral and the guideline. A basic kit takes 2–3 weeks.
Yes, and it usually costs about 10% less. We audit the logo first, rebuild the vector file if needed and tell you honestly whether it can carry a system or should be refined.
Vector and raster logo files, colour codes in RGB, HEX, CMYK and Pantone, licensed fonts or free alternatives, editable templates for social media, presentations and documents, print-ready collateral files and a guideline in PDF.
That is exactly what the templates are for. Everyday items come as editable files with rules, so your team only swaps text and photos. For bigger campaigns we stay available for support.
A few lines about what you sell and where the brand is seen — we reply with a scope, a timeline and a firm quote.
We reply within one working day and take on a limited number of identity projects each month.