40–80 pages of rules, examples and templates — from 220,000 ₽
A brandbook is what keeps the brand intact when a new marketer, a new agency or a new printer joins. Every decision — logo, colour, type, photography, tone of voice — is documented with examples of what is right and what is not, and comes with production files and editable templates.
Eight chapters. The exact contents are agreed before we start, based on where your brand actually appears.
Positioning in one sentence, the audience, what you promise and the words you use to say it. Everything visual grows from here.
All versions, clear space, minimum sizes, placement on photos and colour backgrounds, and a page of what not to do.
Primary and secondary palette with RGB, HEX, CMYK and Pantone values, proportions and accessible contrast pairs.
Fonts with licences, the heading and body hierarchy, sizes and spacing, plus web-safe fallbacks.
Patterns, icons and graphic devices, and a photo style with real examples of suitable and unsuitable images.
Business cards, documents, signage, merch, packaging — laid out and print-ready, not just described.
Social media templates, avatars and covers, presentation master, email signature and website UI basics.
Named folders for print, web and social, editable source files, and a short guide on who to ask about what.
The same prices as our Russian price list, quoted in roubles. Invoicing available for international clients.
Naming, if you need a new name, is 40,000 ₽ on top. Not sure which format fits? Answer three questions in the estimate tool.
Six stages over five to seven weeks, with your sign-off after each one.
Interviews with you and your team, a look at competitors and at how customers actually describe you today.
1 weekPositioning, audience and tone of voice written down in plain language and approved before any visuals.
4–5 daysTwo directions shown on key applications. You choose one and we develop it into a full system.
1–2 weeksLogo versions, palette, type, graphics, and every collateral item from the agreed list, laid out for production.
1–2 weeksAll decisions documented with rules and do-not examples, so a stranger can follow the brand correctly.
1 weekFiles, templates, licences and a walkthrough call with your team and, if needed, with your suppliers.
2–3 daysFull systems where the document is only the visible part.
Six situations where the document saves more than it costs.
In-house plus freelancers plus an agency means three interpretations of the brand. Rules replace endless explaining.
Partners will print something. A brandbook decides in advance whether it looks like your brand.
New SKUs need a system with room to extend, not a new design decision every launch.
Chains and marketplaces ask for guidelines and correct files. Having them speeds up onboarding.
When the person who “just knew how it should look” leaves, the knowledge leaves with them unless it is written down.
A documented brand reads as a managed asset rather than a founder’s personal taste.
Honest answers, including when you do not need a brandbook.
A turnkey brand with a full brandbook starts at 220,000 ₽ and takes 5–7 weeks. Brand and website together start at 320,000 ₽. If you already have an identity and only need the document, we quote it separately after reviewing the existing files.
Usually 40–80 pages depending on how many collateral items and applications your brand has. We are not paid by the page — a shorter document people actually read beats a hundred pages nobody opens.
If one or two people make all the design decisions, an identity with templates is usually enough. A brandbook pays off when several people, agencies or printers work on the brand and need one source of truth.
Positioning and tone of voice, logo versions with clear space and minimum sizes, correct and incorrect use, the colour system in RGB, HEX, CMYK and Pantone, typography hierarchy, graphics and patterns, photo style, collateral, digital and social templates, plus all files and font licences.
Yes. We audit the current logo and materials, rebuild vector files where needed, unify what is inconsistent and then document the system. If something fundamental is broken, we say so before starting.
We work under a contract, usually in three payments tied to milestones, with an official receipt. Exclusive rights to the design transfer to you after final payment.
Describe the business and who works with the brand today — we reply with a chapter list, a timeline and a firm quote.
We run one or two brand projects at a time, so please get in touch early. We reply within one working day.